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Research papers

A check on results of industrial market research

The case we should like to show to you today demonstrates the usefulness of continual research in the industrial market and also the necessity of this kind of research. It shows the value of comparing the results of different industrial studies in...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. C. G. De Buijzer
Company: NIPO
August 1, 1967
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Citation

De Buijzer, F. C. (1967a, August 01). A check on results of industrial market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-check-on-results-of-industrial-market-research


Research papers

Continuous advertising research as a decision making instrument

The model is essentially a modified and completed, DAG-MAR inspired system containing various psychological measures , questions about actual behaviour, distribution and reading habits (media information). It distinguishes between the analysis of...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Jacques E. Andriessens
June 1, 1966
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Citation

Andriessens, J. E. (1966a, June 01). Continuous advertising research as a decision making instrument. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/continuous-advertising-research-as-a-decision-making-instrument


Research papers

Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action

Advertising as a means of action on human behaviour is quite typical of our age; however, the assumptions we make, the theories we develop in that field, the research we are currently conducting to test the impact of advertising are still deeply...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Alain de Vulpian
June 1, 1966
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Citation

de Vulpian, A. (1966a, June 01). Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/use-of-periodic-quantitative-surveys-in-view-of-the-adjustment-of-advertising-strategies-and-of-a-better-understanding-of-the-process-of-advertising-action


Research papers

Continuing advertising research in Switzerland

Since February 1962 we possess in GfM TREND a series of investigations which exhibit all the characteristics of a representative instrument. Monthly, the advertisements as well as the editorial contributions of leading magazines of German speaking...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Werner Ebersold
June 15, 1963
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Citation

Ebersold, W. (1963a, June 15). Continuing advertising research in Switzerland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/continuing-advertising-research-in-switzerland


Research papers

Regularity of reading

People do not separate neatly into regular readers of a publication and non-readers; some read issues occasionally. This paper shows that it is important to collect data on the regularity of reading, and to know how many people read none of the...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Simon Broadbent
June 15, 1963
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Citation

Broadbent, S. (1963a, June 15). Regularity of reading. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/regularity-of-reading